Stand out from the crowd

How are firms building strong brands to stand out in the crowded market?

FEATURES


ISSUE IN BRIEF


Welcome to LPM January — the first edition of 2026!

Competition in the legal market is fiercer than ever — according to the latest LPM Frontiers research (2025), around two thirds of SME firm leaders view larger law firms as their biggest threat, while 63% are still likely to see other firms that operate in a similar way to them as the most significant source of competition for work.

To succeed in a crowded legal market, differentiation is key. In this month’s issue, we explore how firms in the community are practically building, maintaining and promoting distinctive brands that make them stand out from others.

Read the full issue on our LPM Community Platform.

In this edition:

  • What’s at the core of a valued brand, and what specific strategies are firms using to ensure brand visibility to win clients and attract top talent? Law firm leaders from Edwin Coe, Myerson Solicitors, Goughs Solicitors, Paris Smith, Walker Foster Solicitors and Lightfoots Solicitors share their views.

  • January is all about fresh starts and new year resolutions — so in the spirit of starting 2026 off on a strong foot, let’s look back at some of the key trends and insights law firm leaders highlighted throughout last year. Which should remain top priorities on any leader’s growth and transformation agenda for the coming months?

  • Awdry Law showcases how choosing the dictation and transcription tool Philips SpeechLive — with built-in speech recognition and integrated AI assistant — boosts accuracy and efficiency, prompting a rethink of traditional workflows in the process.

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