Road to innovation
The story of how Moray Group leveraged LexisNexis Visualfiles to accelerate digital innovation in the traditional legal services delivery model.
Established in June 2020, Moray Group is a new professional services group for Scotland, and an innovative umbrella brand bringing together industry experts across legal, property and financial services. The group provides a diverse range of services to individuals, families, SMEs and larger corporates.
Moray Group is adopting LexisNexis Visualfiles to inject tech into its business operations to break the traditional mould and reinvent the professional services delivery model. Immediately, the technology programme is underway in Moray Legal Limited. Once complete, Moray Legal will challenge time-honoured market practices by providing a modern, digitally-enabled service that delivers outstanding customer experience and a high quality of legal advice and consultancy to clients.
Revolutionary vision for Moray Legal
The group’s vision is to transform Moray Legal into a national legal services provider in Scotland, offering everything from property, estate agency and remortgages through to family law, corporate law and private client focused offerings – all delivered through a single Visualfiles technology platform.
Explaining the Group’s rationale for selecting Visualfiles, Rob Aberdein, Group CEO of Moray Group, says: “Our vision is to transform the traditional model of legal services in Scotland by using technology to revolutionise the way law is delivered north of the border. Visualfiles is the only platform on the market today that can be tailored without limit. We won’t be restricted by supplier-defined business processes. From extensive personal experience of using Visualfiles over many years, it’s genuinely one of those ‘if you can dream it, it can do it’ type of products.”
Process efficiencies for outstanding customer experience
Moray Legal is using Visualfiles as the division’s core platform for legal workflow and document generation. The platform sits across the debt recovery, litigation, and property practice areas.
When fully customised, with the platform expanded across the division, Moray Legal will benefit from significant process efficiencies. The division will use the platform to drive end-to-end processes for speedy completion, minimising human involvement where appropriate, but embedding in-person touchpoints for risk management and allowing the highly skilled staff time to focus on tasks that utilise their capabilities. For example, the division is digitalising and automating its remortgage workflow, which will enable interactive communication with their customers speeding up turnaround and enhancing customer experience. This in itself will reduce the time it typically takes to complete the process – from a matter of days to literally minutes. Clients will also be able to electronically respond to notifications and communications. These automated processes will enable Moray Legal’s case handlers to spend time on higher risk related issues, adding value to the process to achieve the desired outcomes for clients.
In the family law practice, Moray Legal is automating processes such as client onboarding, while still preserving the activities and tasks that are the domain of paralegals and lawyers so that a personalised service isn’t compromised.
In property, the division is integrating Visualfiles with the HMRC’s Land Registry Scotland and third-party search providers to make the entire process quick and smooth.
Simon Farthing, Commercial and Marketing Director of LexisNexis Enterprise Solutions, comments, “The Moray Group is truly bringing fresh thinking into its approach to deliver the best possible client experience. It will help the organisation differentiate itself and ultimately, stay ahead of the competition. The legal services market is demanding that technology is utilised to create better experiences for consumers and welcomes such innovation with open arms.”
A modern, technology-driven business operation
Eventually, the group will extend Visualfiles across its property and financial divisions too, establishing Visualfiles as the single, underpinning technology platform for legal workflow and process automation across the organisation. Plans are proceeding to integrate Visualfiles with other business-critical applications such as financial software, client systems, and web apps. Collectively, all this will enable the group to offer self-service options to clients by allowing them to securely access the Visualfiles platform through their mobile phones and smart devices. Clients will be able to view the status of their cases and interact with their case handlers at key touch points, across the lifecycle of their cases.
With digital processes being the norm in the firm, the group will have access to real-time management information and reporting. This will assist with informed decision-making, be that to better manage higher-risk cases, devise new offerings or to guide new business opportunities.
Aberdein concludes: “The world is being propelled by digital transformation, but the legal services industry is still functioning within its traditional remit. Technology, and especially Visualfiles, will help us to accelerate digital disruption in our chosen sectors and provide a modern, efficient, proactive, and commercially competitive service. Ultimately, that’s what clients want from their professional services advisers.”