The client roster
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Client relationship management (CRM) systems are designed to build stronger client relations and reach new prospects. But if not fed new data, which requires collaboration from lawyers, law firms can miss business opportunities. How can firms collect data from busy lawyers, see more impact from a CRM, and is it a tech that’s suitable for all law firms? Suzanna Hayek speaks to practice managers to learn about their experiences.
Identifying your clients, being consistent with your messaging and sharing useful content can help you attract prospects. Be brave and don’t be afraid to upset the status quo, says John Wallace, managing director and head of real estate at Ridgemont.
How is artificial intelligence being used to combat fraud, and how is it being harnessed by criminals to commit it? Is it a threat or a promising tool? Jeremy Asher, consultant regulatory solicitor at Setfords, provides a breakdown and shares his thoughts.
The client roster
In an increasingly commoditised legal sector — how do you ensure you make it on clients’ rosters? According to the Thomson Reuters 2023 State of the UK Legal Market report, the relationships they build are the main factors influencing clients’ law firm choices. How, then, can law firms bolster their relationships, and can tools like CRM be effective (p4)? And what avenues can law firms exploit to build their brand identity (p10)? John Wallace, managing director at Ridgemont, offers tips.
Elsewhere in LPM October, Brian Boehmer, partner at Lockton, provides a snapshot of the professional indemnity insurance market (p5). Jeremy Asher, consultant regulatory solicitor at Setfords, outlines how artificial intelligence is being used to combat fraud (p7).
